Robust insights
and actions

We show you the eight most frequent consumer segments for the audience you’re researching – each with strategies to help you create campaigns that will really resonate.

  • Understand interests and motivation
  • Know the right channels to use
  • Save time with our campaign toolkits covering visuals, copy, styles, and Meta targeting descriptors

How Audiense Action delivers

We show you the eight most frequent segments in an audience. Each with strategies, to help you create campaigns that will really resonate

How it works

Inside an Audiense Action Report

  • Persona strategy: Positioning, value prop, creative direction
  • Messaging kit: Emotional triggers, rational benefits, and channel-ready headlines/body copy
  • Visual guidance: Mood, photography style, themes, suggested color directions
  • Influencers & affinities: Influencers and brand affinities
  • Attributes & values: Psychological drivers, the “why” behind each segment

Campaign activation toolkits –
ready for you to be effective

Each segment comes with an action-ready activation toolkit from tags and descriptors to creative guidance, so you can tailor to your brand voice and launch campaigns with confidence.  

Inside an activation toolkit:

Understand your audiences – and research new audiences

  • Know your customers: Confirm channels, understand traits and motivations to align creative, offers, and visual style
  • Analyze competitors’ audiences: See overlaps and unique segments versus competitors or partners
  • Explore new markets: Validate new areas and niches before you commit spend

A reliable foundation for smarter decisions

  • Scale: Insights covering more than three billion people worldwide
  • Depth: Thousands of sources, website visits, social behaviors, mobility data, psychographics, purchase behavior and intent
  • Freshness: Ongoing updating to reflect current behaviors
  • Experience: 30+ years of consumer insights and AI expertise behind the analysis